Yarden Shaviv

A business website for a child occupational therapist
A business website designed to increase the number of leads entering in a more efficient and faster process. The site provides users with essential knowledge for therapy and treatment plans while optimizing the marketing funnel for the client.

KEY SKILLS
Research, Sketching, Information Architecture, Wireframing,
Visual and Brand Design.

DURATION
Nov 2020 - Mar 2021


IMAGES BY VERED FARKASH
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PROJECT OVERVIEW

The project

Yarden Shaviv has been an occupational therapist for children for over ten years. Her overall mission is to empower her patients (and their parents) by providing them with tools for development and advancement in a caring, professional way.

She recently started working as an independent occupational therapist. She needed an easy way to streamline her lead generation process, and at the same time, her marketing funnel.


As the lead designer of this project, I led the end-to-end design process from user research to the end product. I also created a brand style guide for developing a consistent brand for the customer.

 
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Kickoff

In Yarden Shaviv's website's design process, I took a goal-directed design approach that helped us move along through the timeline smoothly.

My process consisted of an introduction meeting, competitive analysis, stakeholder interviews, and most importantly our persona hypothesis construction. But first I started off by asking myself a few initial key questions.
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RESEARCH

Competitive Analysis

In order to construct a concise and solid foundation for Yarden Shaviv’s website, I had to venture out and see what the other child occupational therapists were already doing and what user goals they were not reaching. I evaluated several features deemed vital from user surveys and identified which ones our website could capitalize on to have a leg up over other websites.

I found that only three of the five main competitors offered users relevant information regarding occupational therapy. Even then, the competitors' informational pages are very limited, and don’t address the users’ pain points or needs . Only two of the competitors make use of users’ testamionials.

 
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מרפאה בעיסוק

אילה לוטן

User research

First, I surveyed 90 parents who are struggling with issues regarding their child’s development.
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I INTERVIEWED 12 PARENTS TO CHILDREN WHO ARE CURRENTLY DEALING WITH CHILD DEVELOPMENT ISSUES AND MEET THE REQUIREMENTS ABOVE.
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Insights

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User goals

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Constraints

Frustrations

Framing the problems

FOR THE CLIENT

FOR THE USERS

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USER EXPERIENCE

Information Architecture

From entering the site to submitting a form, there were lots of features to consider.
I used the card sorting method to narrow it down and identify what features should exist that aligned with the client’s goals and the users' main goals and needs.

Wireframes

After analyzing all of the data from the UX research, I created a list of relevant visual themes and effective copy guidelines for the new website. I then created detailed wireframes that helped make navigation seamless and straightforward. Although there were several iterations after the initial sketches, these digital wireframes helped solidify the overall user experience of the website.

Wanna try it yourself?
 
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INTERFACE

Mood board

The mood boards are focused on calming elements from the medical world and Alternative Medicine. the goal was to create a visual language that conveys the idea of support, organic movement, and the nurturing aspects of occupational therapy. With that in mind, I tried to make the brand identity as personal as possible, by using hand-drawn icons and using real-life images for inspiration.

VISUAL DESIGN

Colors & typography

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Almoni Neue 

Regular.
Used for headers &sub-headers.

Heebo

Semibold & regular.
Used for body text & buttons.

Illustrations

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SOLUTION OVERVIEW

Main Features

CTA oriented and value statement

At a glance, learn what this website is all about, and how you can benefit from it.

At the top of the page, there is a call-to-action button in a prominent color, which accompanies you while scrolling the site.
 

Personalization and accessibility

Learn all about Yarden Shaviv’s professional education and experience. read about her agenda, her motivation in working with kids, and her value proposition.

Accessible and understandable information

Find all the information you are looking for about the course of treatment. What happens during the preliminary conversation, the stages of diagnosis, and the course of treatment itself.

In case you have an immediate question, there is an accessible form to send a question on the subject.

Reassure concerns by offering knowledge

Details on the various treatment topics, what areas are being treated, what can be improved, and what is the emphasis in each treatment.

This section helps parents understand what to expect when they enter the treatment room with their children.

Minimum cognitive load

Here you can find answers to frequently asked questions. Get clarity regarding the field of occupational therapy, what are the benefits, and the different areas of treatment.

In order to reduce cognitive load, limited text was used in combination with buttons that invite expansion on the subject, and clickable illustrations that illustrate the various areas of treatment visually.

Real testimonials from other parents

Read about other parents' experiences and impressions, in a quick and convient way that will reassure you you've found the right therapist for your child.

OUTCOME

Deliverables

Designing and building a business website that connects parents and children with developmental difficulties to an occupational therapy therapist for children.

Values

Yarden Shaviv's website brings value to its users, and therefore will also increase business. But not only that, the site helps parents take responsibility for their child's personal development and growth while enriching and strengthening them.
By acquiring knowledge, consulting with other parents, and understanding the process their child is going through, parents can alleviate the emotional burden, stress, and anxiety they face.
We can enrich parents with the knowledge they need in a one-stop shop, and this will allow them to take care of their children quickly and effectively.
Parents want the best for their children. This site provides answers to frequently asked questions, personal questions of parents, and provides a sense of confidence and reassurance.

Thank you!

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